山東景芝酒業(yè)股份有限公司簡(jiǎn)介

Shandong Jingzhi Liquor Co., Ltd.  Profile

山東景芝酒業(yè)股份有限公司，位于有著5000年釀酒歷史的“山東三大古鎮(zhèn)”之一的景芝鎮(zhèn)，創(chuàng)建于1948年。是國(guó)家重點(diǎn)釀酒骨干企業(yè)、中國(guó)白酒生產(chǎn)50強(qiáng)企業(yè)、中國(guó)最大的芝麻香型白酒生產(chǎn)企業(yè)，曾榮獲山東省省長(zhǎng)質(zhì)量獎(jiǎng)、全國(guó)質(zhì)量獎(jiǎng)、中國(guó)杰出質(zhì)量人、中國(guó)白酒歷史杰出貢獻(xiàn)人物、中國(guó)白酒歷史標(biāo)志性產(chǎn)品、全國(guó)質(zhì)量標(biāo)桿企業(yè)、世博百年品牌企業(yè)、國(guó)家兩化融合管理體系貫標(biāo)試點(diǎn)企業(yè)、國(guó)家AAAA級(jí)標(biāo)準(zhǔn)化良好行為企業(yè)等榮譽(yù)和稱號(hào)。業(yè)內(nèi)率先建立國(guó)家博士后科研工作站、中國(guó)芝麻香型白酒研究院等科研平臺(tái)，被確立為山東省非物質(zhì)文化遺產(chǎn)生產(chǎn)性保護(hù)示范基地、中國(guó)芝麻香白酒第一鎮(zhèn)和中國(guó)芝麻香白酒生態(tài)釀造產(chǎn)區(qū)。建設(shè)了“酒之城”和“齊魯酒地”兩個(gè)國(guó)家AAAA級(jí)旅游景區(qū)。擁有 “一品景芝、年份景芝、景陽(yáng)春、景芝白乾”四大主導(dǎo)系列品牌。

Shandong Jingzhi Liquor Co., Ltd. is the backbone enterprise of national key brewing, China top-50 production enterprises in liquor brew industry and the largest sesame flavor liquor production enterprises in China. It was founded in 1948, located in Jingzhi town, which has a liquor brew history of more than 5000 years. It is regarded as one of “Shandong top-3 Ancient Towns”. Shandong Jingzhi Liquor Co., Ltd. was recognized as Shandong Governor Quality Award and National Quality Award. It was honored as China Outstanding Quality Model, Outstanding Contribution Character to China Liquor History and Iconic Product of China Liquor History. Furthermore, it was recognized as National Quality Model Enterprise and Expo Century Band Enterprise, Pilot Enterprise of Implementation of National Management System which integrates information and industrialization and Standardization of Enterprise Good Behavior of National AAAA. Some research platforms were built, such as National Postdoctoral Workstation, China Sesame Flavor Liquor Academy. It was recognized as the protection base of productivity of Shandong intangible cultural heritage, the first town of China sesame flavor liquor and ecological brewing production area of China sesame flavor liquor. Liquor Castle and Qilu Liquor Land, the national AAAA tourist areas were constructed. It includes four series brands, such as Yipin Jingzhi liquor, Vintage Years Jingzhi liquor, Jing Yang Chun liquor, Jingzhi Baigan liquor.

一品景芝，中國(guó)芝麻香型白酒代表。1957年，山東省著名釀酒專家于樹(shù)民最早在景芝酒中發(fā)現(xiàn)芝麻香香味成分。2006年，一品景芝被商務(wù)部和中國(guó)酒業(yè)協(xié)會(huì)確定為中國(guó)芝麻香型白酒代表，改寫(xiě)了魯酒無(wú)香型代表的歷史，芝麻香型成為建國(guó)以來(lái)中國(guó)白酒行業(yè)僅有的兩大創(chuàng)新香型之一。2007年，由景芝酒業(yè)和中國(guó)食品發(fā)酵工業(yè)研究院聯(lián)合起草的芝麻香型白酒國(guó)家標(biāo)準(zhǔn)，經(jīng)國(guó)家質(zhì)檢總局和國(guó)家標(biāo)準(zhǔn)化管理委員會(huì)頒布實(shí)施。2008年，一品景芝被認(rèn)定為國(guó)家地理標(biāo)志保護(hù)產(chǎn)品。2009年，“芝麻香型白酒的研制”榮獲中國(guó)輕工業(yè)科技進(jìn)步一等獎(jiǎng)。2010年，一品景芝代表山白酒入展上海世博會(huì)，2013年榮獲第31屆巴拿馬國(guó)際博覽會(huì)金獎(jiǎng)。

Yipin Jingzhi liquor was the typical representatives of sesame flavor liquor in China. In 1957, the liquor experts Mr. Yu Shumin discovered “the sesame flavor” from Jingzhi liquor for the first time. in the year of 2006, Yipin Jingzhi liquor has been awarded as the typical representative of China sesame flavor liquor by the Ministry of Commerce and China Alcoholic Drinks Association, which rewrote the history of LU liquor that have no representatives of liquor flavor, with the sesame-flavor liquor being one of two breakthroughs since establishing the People's Republic of China. Meanwhile, in the year of 2007, the National Sesame flavor Standard, co-drafted by Shandong Jingzhi Liquor Co., Ltd. and China National Research Institute of Food and Fermentation Industries, has come into use, which has been reviewed by AQSIQ and SAC. In the year of 2008, Yipin Jingzhi liquor was also recognized as China national geographic indication protection products and in the next year, the research and productions of sesame flavor liquor won the first prize of scientific and technical payoffs granted by China National Light Industry. In the year of 2010, as the Chinese liquor representative product, Yipin Jingzhi liquor was came into the show of the Shanghai World Expo. In the year of 2013, it has won the Gold Award in the 31^st Panama International Expo.

年份景芝，是景芝引領(lǐng)中國(guó)白酒消費(fèi)文化的創(chuàng)新之作，體現(xiàn)著景芝酒時(shí)尚化、年輕化和健康化訴求，是景芝未來(lái)在品牌塑造、市場(chǎng)擴(kuò)張和文化引領(lǐng)等方面全面展示企業(yè)實(shí)力的主力品牌。

Vintage Years Jingzhi liquor leads China liquor consumption culture, embodying the orientation to fashion, younger and health of Jingzhi Liquor. It is the flagship brand for brand building, market expansion and culture leading, which show comprehensively the strength of Jingzhi Liquor.

景陽(yáng)春，是酒、陶瓷與文化巧妙結(jié)合的典范之作，中國(guó)歷史文化名酒，于1971年在時(shí)任山東省省委書(shū)記楊得志將軍的關(guān)懷和倡導(dǎo)下成功研發(fā)，成為山東省第一個(gè)濃香型糧食白酒，山東省第一個(gè)出口創(chuàng)匯白酒品牌，被譽(yù)為“海外最能站穩(wěn)腳跟的大陸五大名白酒之一”，榮登全國(guó)白酒市場(chǎng)質(zhì)量抽檢“紅榜”五連冠。

Jing Yang Chun liquor stands for an ingenious combination of liquor, china and culture. Being one of China historic, cultural and famous liquor, Jing Yang Chun liquor was developed successfully under the leadership and guidance of Previous Secretary of a Provincial Party Committee, Yang Dezhi in Shandong in 1971. It became the first liquor with strong flavor distilled from cereals and the first liquor to be exported abroad in Shandong Province. Besides, it was named as one of the five famous and popular mainland China liquors. It won five consecutive during the quality spot check on the liquor market nationwide.

景芝白乾，中華白酒史上最早的高粱大曲酒。早在1915年作為山東白酒代表產(chǎn)品參展巴拿馬萬(wàn)國(guó)博覽會(huì)；1959年入展印度國(guó)際博覽會(huì)；2010年入展上海世博會(huì)，榮獲歷屆山東名酒、中國(guó)八大大眾名白酒、 首批“中華老字號(hào)”稱號(hào)，其傳統(tǒng)釀造技藝列入山東省首批非物質(zhì)文化遺產(chǎn)名錄。

Jingzhi Baigan Liquor was the earliest Chinese liquor prepared by brick shaped raw starer made from sorghum in Chinese brew liquor history. As early as 1915, Jingzhi Baigan Liquor was exhibited in Panama World Fair on behalf of liquor industry made in Shandong Province. In 1959, it was exhibited in India International Fair. Jingzhi Baigan Liquor was appraised as Shandong Famous Brand, one of China eight popular and famous liquors, the first lot of designed as China time-honored brand. In 2006, Jingzhi Baigan was in the first batch of China time-honored brand. Its brew technique was recognized as the provincial level non-material culture heritage by Shandong Province Government.